⬛ Code of Practice

  1. Wear the uniform

  2. Think long term (like 30 years from now)

  3. Build stories and languages, not things

  4. Create your own universe (or join ours)

  5. Collect samples

  6. Be a sample for somebody else

  7. Look for loyalty, not for a skill set

  8. Do not build utilitarian products. However, use them as a medium to express yourself

  9. Do not exploit introverts — doesn’t work long term. Learn to be an introvert yourself

  10. Travel more

  11. Do not work for corporations. Old corporations were meaningful when their founders were alive, but now, they have outlived their relevancy. They exist only to keep their numbers growing

  12. New corporations are no better. They have scaled up features, and today’s founders want hyper-growth for growth’s sake (it seems like every line of code, every feature deserves its own corporation — it sure doesn’t)

  13. So, fuck the corporations

  14. Tell the truth (bullshit never works long term)

  15. Study and research fashion

  16. Your phone is a temporary feature — don’t spend your life on it (like you wouldn’t spend it on a fax machine)

  17. Fuck likes, followers, fake lives, fake friends

  18. Remake your environment. Build it for yourself, and people will come

  19. Only trust those who make things you love

  20. Move to LA

  21. Don’t buy property

  22. Don’t go to Mars (just yet)

  23. Use only one font, just a few colors, and just a few shapes

  24. Use spreadsheets, but only to map out the next 30 years — one cell for each year

  25. The next three are the most important

  26. The past doesn’t exist — don’t get stuck in it

  27. Don’t go to Silicon Valley (it’s not for you if you’re still reading this)

  28. Remind yourself daily: you and everyone you know will die

  29. We must build the most beautiful things

  30. We are 2046 kids